Project genesis
When you become a parent, you track everything: the time of the last feed, which breast, the last bottle. First in your head, then in your phone notes, then in a spreadsheet that's never up to date at 4 a.m.
ark.baby grew out of that: structuring a baby's rhythm without turning every feed into data entry. A household app, mobile, where the child's daily life and health live in one place.









