ark.swiss
Brand guidelines
A visual identity that combines Swiss precision and digital creativity.
Colours
Our colour palette reflects energy and innovation. The primary violet inspires creativity, while the lime green brings a touch of freshness and dynamism.
Primary — Violet
#6819E6 · hsl(262, 82%, 50%)
Secondary — Lime
#9FFF00 · hsl(82, 100%, 50%)
Neutrals
Typography
Two families: Outfit for text and headings, JetBrains Mono for counters, technical labels and mono fragments.
Outfit
Headings, body & UIThe quick brown fox jumps over the lazy dog
JetBrains Mono
Mono, counters, technical labelsThe quick brown fox jumps over the lazy dog
Logos & assets
Our visual identity in multiple versions to fit all contexts. Always use the appropriate version according to the background and medium.
Negative logos For dark backgrounds
Negative colour
Colour logo on dark background
ark_negatif_couleur.svg
Negative white
White logo on dark background
ark_negatif_blanc.svgPositive logos For light backgrounds
Positive colour
Horizontal colour logo
ark_positif_couleur.svg
Positive colour square
Square format colour logo
ark_positif_couleur_carre.svg
Positive black & white
Monochrome logo
ark_positif_nb.svgFavicons
Pictos Simplified icons
Violet
Vert
Noir
BlancApp icon
Usage
Some examples of using colours and typography in our interfaces.
Buttons
Text hierarchy
Heading 1
Heading 2
Heading 3
Body text in Outfit, optimised for on-screen reading.
"Quote in Outfit italic"