How do you make a website rank on Google and appear in ChatGPT?
ChatGPT, Gemini and Perplexity rely on the same basics as Google: an indexable, fast page that reads without JavaScript and clearly answers your customers’ questions. You also need to let their crawlers in and be cited by other websites. ark.swiss builds technical SEO into every site and offers tracking of your visibility in AI assistants.
At a glance
- Technical SEO included in every project
- AI search crawlers allowed: OAI-SearchBot, Claude-SearchBot, PerplexityBot
- Main content present in the served HTML
- Structured data: organisation, FAQ, breadcrumbs
- Tracking of ChatGPT answers to real customer questions
The technical basics
The robots.txt file and the firewall must let search engine and AI assistant crawlers in.
The page text must be in the HTML sent by the server: many AI crawlers do not run JavaScript.
Structured data describes your company, your services and your contact details.
The content
One page per real customer question, with the answer in the first paragraph.
Verifiable facts: prices, timelines, locations, references.
A visible update date on pages that change.
External citations
Assistants mostly cite third-party sources: directories, articles, reviews, partner websites.
A company missing from these sources is rarely recommended, even with a perfect website.
How we measure
We audit every site with Lighthouse and our own technical checks.
We also track how AI assistants answer questions phrased the way your customers ask them.